Blog
What’s Changing on WhatsApp? WhatsApp is transforming from a pure communication platform into a serious marketing channel. With over 2 billion global users – and approximately 40 million in Germany alone – Meta is now rolling out paid features on ...
The Digital Shift: LLMs Are Changing Search Behavior Exponential Growth of LLM-Based Searches Large Language Models (LLMs) like ChatGPT and Google Gemini are reshaping how users search for information: ChatGPT has now surpassed Bing in traffic. Referral traffic from LLM-based ...
The rollout of Google’s November 2024 Core Update is complete, and its impact on the SEO world is significant. With this update, Google once again emphasizes high-quality content and user-centric strategies. Companies, marketers, and website operators must adapt their strategies ...
Google recently published comprehensive documentation on Google Trends in Search Central. This new overview makes it easier for companies to identify current trends and strategically incorporate them into their content and advertising strategies. For marketers and content strategists, Google Trends ...
